• Anusree Bammancherry


One major issue that we considered was communication in a language that is universally understood, and thus we decided that we should convey most vital information graphically. We discussed about the various utilities we will have to indicate. After detailed scrutinizing we short-listed certain very essential utilities. The general methodology adopted for all signage design is to use the international symbols. But most often these symbols do not satisfy the regional needs. And hence after identifying the utilities and warnings to be made into symbols, Jerome and a few others worked out a regionalized graphic design for the same.

Technical aspects like, viewing distance, viewing height, viewer reaction time, legibility and negative space was considered. Various codes relating to these aspects was referred to. After developing a schematic idea for all the options, we had a brain storming session with Mr. Mahesh and Mr. Rubin, for around three days where we critically analyzed the issues and finalized upon the colors, the symbols, height and layout of the signage after considering their opinions too.

Unlike a usual sleepy technical session, this one was fun doing. We looked into the issue in an alternative fun perspective, this helped us liberally discuss the various possibilities and different problems in the symbols. We tried to interpret the symbols in the silliest manner possible, making sure that our symbols are not misleading to even the most dim-witted individual. Like it was often quoted “You never know!”

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